Privacy Policy

1. Who We Are

Built Different Labs, LLC (“Built Different Labs,” “we,” “us,” or “our”) operates the website getbuiltdifferent.co and provides web design, local SEO, digital marketing, and related services to small businesses in North Carolina and beyond. This Privacy Policy explains how we handle information we collect when you visit our site or contact us.

2. Information We Collect

We only collect information you choose to give us. This includes:

• Name, email address, and phone number submitted through our contact form
• Business type and message content submitted through our contact form
• Email address submitted through our free audit request or exit-intent form

We do not use tracking pixels, third-party ad networks, or behavioral analytics tools. Our hosting provider (Vercel) may collect standard server logs (IP address, browser type, pages visited) as part of normal web infrastructure operation.

3. How We Use Your Information

Information you submit is used solely to:

• Respond to your inquiry or request
• Deliver the free website audit you requested
• Send you a single confirmation email acknowledging your submission
• Follow up with a proposal if you have expressed interest in our services

We do not subscribe you to a marketing list or send recurring promotional emails without your explicit consent.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to any third party. We use the following service providers to operate our website:

• Resend (resend.com) — transactional email delivery. Your submission is transmitted to Resend's servers to send you a confirmation and notify us of your inquiry.
• Vercel (vercel.com) — website hosting and infrastructure. Standard server logs are retained per Vercel's own privacy policy.

These providers are only given access to information necessary to perform their function and are not permitted to use it for any other purpose.

5. Cookies

We do not use cookies for tracking or advertising. Our website may use session storage in your browser to improve navigation (for example, remembering that you dismissed a modal). No personally identifiable information is stored in cookies.

6. Data Retention

We retain inquiry and contact information only as long as needed to respond to your request and maintain reasonable business records (typically no longer than 2 years). You may request deletion of your data at any time by contacting us at the email below.

7. Your Rights

You have the right to:

• Request a copy of the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt out of any future communications from us at any time

To exercise any of these rights, email us at getbuiltdifferentnc@gmail.com. We will respond within 30 days.

8. Security

Our website is served over HTTPS. Form submissions are transmitted securely to our email provider. We do not store payment information — any billing handled through our services is processed by third-party payment platforms under their own security and compliance standards.

9. Children's Privacy

Our website is intended for business owners and is not directed at individuals under the age of 18. We do not knowingly collect information from minors.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. Continued use of our website after any change constitutes acceptance of the updated policy.

11. Contact

Questions about this policy? Reach us at: